Are you selling products online? If yes, then you must know the complications of managing an online business from updating your inventory, to processing orders online. Now, multiply these tasks with number of marketplaces you wish to sell on. It seems you need to hire multiple resources to handle different platforms. Have you imagined the money you would be spending on your expansion? Well, this would be far more than the profit you will be gaining. Thus, this is where multichannel ecommerce platforms can help you out.
However, with hundreds of ecommerce solutions to choose from, choosing the right software for your existing and future needs can be a difficult task as well.
In case you are thinking for a multichannel ecommerce platform, you should first know the benefits it comes with. When you expand your business into different marketplaces, it not only enhances the opportunities for new sales, but promotes brand recognition, higher conversion rates and more revenue. Nevertheless, it also protects you from internet Armageddon.
Key aspects of multichannel selling
- Multichannel ecommerce is all about selling your products across various channels instead of only one. Merchants are allowed to sell in places like Amazon, eBay and even Shopify.
- If done adequately, multichannel ecommerce software can help you enhance revenues by almost twofold.
- Overall, it increases worth of your business.
Key considerations when choosing the right multichannel ecommerce platform
When it comes to picking a multichannel ecommerce platform, here’s a list of considerations that may help you to navigate the forethought process.
- End-to-end integration is a must-have feature
- You can’t overlook post-implementation support.
- Know the importance of other non-negotiable features your multichannel ecommerce platform must have.
- SaaS Ecommerce Platform vs. Custom developed Platform
The decision whether to choose a multichannel ecommerce software or not, mainly depends on current and upcoming business needs. Plus, it depends on your selection criteria.
Selecting a marketplace among many requires some line of logic. Firstly, you need to consider your customers. Discover or research where they like to shop from. What do they like to click on? Do they buy products from niche markets or online apps or web stores?
Once you’ve identified your customers, it’s time to locate other marketplaces with similar features. Now, you can’t overlook what your competitors are doing. If they are having success, you should also think to expand into multiple channels and consider following few of their sales strategies.
Try to begin with just one marketplace since signing up on all marketplaces would overwhelm you soon. So, start with one channel at a time and run your sales with it.
Are you already into ecommerce selling?
You might be selling your products from your own site, but other sales channels offer more potential for conversions. So, add a spoke in the wheel of your business. For this purpose, you can see if existing platform offers you any integration for multichannel selling. These solutions gives an option to sell everywhere without leaving your familiar interface. Shopify Plus is one such multichannel ecommerce platform that have made this happen. It allows you integrate directly within your dashboard and ensures a truly simplified expansion.
By making the right move towards multichannel selling strategy, you can join the string of online merchants who realize the worth in diversifying. Pick a multichannel ecommerce platform and put yourself in more advantageous position.
— 9eCommerce (@9eCommerce) 28 de marzo de 2019